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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

Format: MS WORD  |  Chapter: 1-5  |  Pages: 74  |  2158 Users found this project useful  |  Price NGN5,000

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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING
 
 
ABSTRACT
 
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers. The following findings were made in the course of the study. Nigeria accepted that Internet promote international marketing Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

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THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING

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