INVESTIGATION INTO THE ROLE OF MASS MEDIA IN THE PROMOTION OF BUSINESS ACTIVITIES
ABSTRACT
This research project is a comprehensive assessment on the role the mass media play in the promotion of business activities a case study of Felmor Nigeria Limited. It is true that in one time or the other certain aspects of mass media and business activities have separately been examined in some details, but none has been in depth in approach as this work, especially as they concern its role and impact as they concern the promotion of business activities of a company. The introduction of mass media into business is far beyond the assumption of it being what it is suppose to be. It is a strategy which can dent a firm’s public image and as well increase patronage and customers loyalty. The primary concern of this research paper therefore is to provide an insight and as well create on impact to all who are involved in mass media and also to the general. Public who are the largest audience the research project is divide into five chapters, with chapter one dealing with brief introduction of the mass media and the part it plays in the promotional trend of business activities. Chapter two has a brief review on the previous literatures on mass media with respect to the promotion of business activities. Chapter three outlines the method adopted for the purpose of data collection and reasons of adoption. In chapter four, the data collection is presented, analyzed, and interpreted as to solve the problem stated in chapter one while summary, conclusion and recommendation form the basis of chapter five. This work reviews the various phases of the mass media employment. Its purpose, its advantages, its cost as well as its proper administration. It is hoped that the ward provides an adequate guide to readers and user wither to agree or disagree with the writer.
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