INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES PATRONAGE OF GOOD MORNING CORNFLAKES

Format: MS WORD | Chapter: 1-5 | Pages: 63 | 760 Users found this project useful | Price NGN5,000

INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES PATRONAGE OF GOOD MORNING CORNFLAKES

Abstract

The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.

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Project information

Project Price

NGN5,000
Number of Pages

63
Number of Chapters

1-5
Additional Content

Abstract,Table of content and Questionnaire

INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES PATRONAGE OF GOOD MORNING CORNFLAKES

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