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ANALYSIS ON THE 2015 ELECTION CAMPAIGN FLAYER-POSTER

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The 2015 election campaign in [specific region or country] was a pivotal moment in the political landscape, marked by intense competition among candidates vying for public support. In the midst of this fervor, campaign materials played a crucial role in shaping public perceptions and influencing voter decisions. One such prominent tool was the election campaign flyer-poster, a visual medium strategically designed to convey political messages and garner voter attention. This analysis delves into the nuanced aspects of the 2015 election campaign flyer-poster, exploring its visual elements, rhetorical strategies, and the broader socio-political context in which it unfolded. By examining the subtleties of these campaign materials, we aim to unravel the underlying narrative, symbolism, and persuasive techniques employed by political actors to sway public opinion and secure electoral success. This investigation seeks to shed light on the intricate interplay between design, language, and political messaging, offering insights into the complexities of electoral communication during a pivotal moment in the nation's democratic history.

Against the backdrop of the dynamic political landscape, the election campaign flyer-poster emerges as a tangible artifact embodying the aspirations and strategies of political contenders. This analysis delves into the visual elements that contribute to the overall impact of these materials. From the carefully chosen color schemes to the placement of images and the use of typography, each aspect is a deliberate choice aimed at capturing the viewer's attention and conveying a specific message. Moreover, the rhetorical strategies embedded in the text of these flyers play a pivotal role in shaping public perception. The language used, whether it be appeals to emotion, promises of change, or critiques of opponents, reflects the calculated efforts of political campaigns to establish a compelling narrative.

Beyond the superficial examination of design and rhetoric, a deeper exploration of the socio-political context is crucial for a comprehensive understanding of the 2015 election campaign flyer-poster. The prevailing issues, societal concerns, and regional dynamics during this period serve as the backdrop against which these materials are strategically deployed. Unraveling the implicit messages within these campaign materials requires an appreciation of the broader discourse surrounding the election, including the prevailing socio-economic conditions, prevalent public sentiments, and the overarching goals of the political contenders.

As we scrutinize these campaign artifacts, it becomes evident that the election campaign flyer-poster is not merely a tool for disseminating information; rather, it is a manifestation of the aspirations, values, and ideologies that underpin the political landscape. The symbolic imagery employed, whether through patriotic motifs, cultural references, or subtle nods to historical events, seeks to forge a connection between the candidate and the electorate on a deeper, emotional level. This analysis, therefore, strives to uncover the layers of meaning embedded in these visual and textual elements, offering a nuanced perspective on how political actors strategically navigate the intricacies of public perception.

In the subsequent sections of this exploration, we will delve into specific examples of election campaign flyer-posters from the 2015 election, dissecting their visual and rhetorical components to discern the intended impact on the audience. By examining these materials through a critical lens, we aim to contribute to a richer understanding of the intricate interplay between design, language, and political messaging during a pivotal juncture in the nation's democratic history.

STATEMENT OF THE PROBLEM

The analysis of the 2015 election campaign flyer-posters confronts several pressing questions that warrant thorough investigation. At the forefront of these inquiries is the overarching issue of how visual and rhetorical elements within these campaign materials shape public perceptions and influence voter decision-making. Understanding the specific design choices, such as color schemes, imagery, and typography, and their collective impact on the audience is paramount in unraveling the nuanced strategies employed by political contenders.

Moreover, this examination seeks to address the rhetorical strategies embedded in the text of these flyer-posters. The language used, including appeals to emotion, promises of change, or critiques of opponents, raises critical questions about the persuasive techniques wielded by political campaigns to establish a compelling narrative. By discerning the subtleties of language, the analysis aims to uncover the motivations and intentions behind the chosen rhetoric and assess its efficacy in swaying public opinion.

Beyond the microcosm of design and language, the study delves into the broader socio-political context of the 2015 election. What societal issues, concerns, and regional dynamics influenced the creation and deployment of these campaign materials? Understanding this context is essential for a comprehensive interpretation of the implicit messages within the flyer-posters, as they are inextricably linked to the prevailing socio-economic conditions and public sentiments of the time.

In essence, the statement of the problem articulates the need to explore how the visual and rhetorical elements of the 2015 election campaign flyer-posters operate within the broader socio-political context, impacting public perception and contributing to the intricate dynamics of electoral communication.

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