THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

Format: MS WORD | Chapter: 1-5 | Pages: 74 | 1806 Users found this project useful | Price NGN5,000

ABSTRACT

The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the population samples and information generated were analysed using the percentage method, findings generated were used as the basis upon which recommendation are made.

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Project information

Project Price

NGN5,000
Number of Pages

74
Number of Chapters

1-5
Additional Content

Abstract,Table of content and Questionnaire

THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

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