CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA

Format: MS WORD | Chapter: 1-5 | Pages: 131 | 879 Users found this project useful | Price NGN5,000

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behavior, draft better positioning strategies and develop more effective advertising campaign base on product attributes (Aaker and Gary,2008). According to them, the perception process has long been recognized as the most significant barrier to effective communication. It is at this point that the sender does or does not get through to the receiver, since correct decoding of marketing information hinges on the consumer’s perception of the communication content. Perception refers to the senses that any organism uses to collect information about its environment (Alban and Wesley, 2009).In consumer behaviour, however, perception refers to much more than just the biological use of our sense organs. Therefore, Brunwick (2009), define consumer perception as the entire process by which an individual becomes aware of the environment and interprets it so that it will fit into his or her frame of reference for making decision on a product or service.

Consumers acts and reacts on the basis of their perceptions, not on the basis of objectives reality. With this, Dickson and Alan (2009), says it is important that marketers understand the whole notion of perception and its related concepts so that they can determine more readily what influences consumers to buy.

The problem with perception studies, according to Aaker and Gary (2008), is that two individuals may be subjected to the same stimuli under apparently the same conditions, but how they recognize, select and interpret them is a highly individual process base on each person’s needs, values, expectations, and the like. Add to this difficulties in understanding perception, is that perception is largely a study of what we subconsciously add to or subtract from raw sensory inputs to produce a private picture of the world.

In most parts of the world, eating habits have long been dependent on a mixture of local production and imported conserved foods. More recently, manufactured foods have become an important part of many people’s diet and many of the world staple foods are now traded internationally as commodities.

DOWNLOAD THE COMPLETE PROJECT

Project information

Project Price

NGN5,000
Number of Pages

131
Number of Chapters

1-5
Additional Content

Abstract,Table of content and Questionnaire

CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA

Not The Topic You Are Looking For?

For Quick Help Chat with Us Now!

+234 813 292 6373

+233 55 397 8005

Search for your project topic

HOW TO GET THE COMPLETE PROJECT ON CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA INSTANTLY

Click on the Download Button above.
Select any option to get the complete project immediately.
Chat with Our Instant Help Desk on +234 813 292 6373 for further assistance.
All projects on our website are well researched by professionals with high level of professionalism.

Here's what our amazing customers are saying

Uduak From Uniuyo

IProjectMaster is the best project site for students. Their works are unique and free of plagiarism!

Excellent

Samuel From Ajayi Crowther University

You guys just made life easier for students. Thanks alot iprojectmaster.com

Excellent

Joseph M. Yohanna

Thanks a lot, am really grateful and will surely tell my friends about your website.

Excellent

Gbadamosi Solomon Oluwabunmi

Lasu

Swift delivery within 9 minutes of payment. Thank you project master

Excellent

Ibrahim Muhammad Muhammad

Usmanu danfodiyo university, sokoto

It's a site that give researcher student's to gain access work,easier,affordable and understandable. I appreciate the iproject master teams for making my project work fast and available .I will surely,recommend this site to my friends.thanks a lot..!

Excellent

Temitayo Ayodele

Obafemi Awolowo University

My friend told me about iprojectmaster website, I doubted her until I saw her download her full project instantly, I tried mine too and got it instantly, right now, am telling everyone in my school about iprojectmaster.com, no one has to suffer any more writing their project. Thank you for making life easy for me and my fellow students... Keep up the good work

Very Good

Abubakar Iliyasu Hashim

Federal college of education pankshin affiliated to university of jos

I am highly impressed with your unquantifiable efforts for the leaners, more grace to your elbow.I will inform my colleagues about your website.

Very Good

MATTHEW NGBEDE

Ahmadu Bello University

I wish I knew you guys when I wrote my first degree project, it took so much time and effort then. Now, with just a click of a button, I got my complete project in less than 15 minutes. You guys are too amazing!

Excellent

Stancy M

Abia State University, Uturu

I did not see my project topic on your website so I decided to call your customer care number, the attention I got was epic! I got help from the beginning to the end of my project in just 3 days, they even taught me how to defend my project and I got a 'B' at the end. Thank you so much iprojectmaster, infact, I owe my graduating well today to you guys...

Excellent

Emmanuel Essential

Kogi state University

I actually took the risk,you know first time stuff But i was suprised i received as requested. I love you guys 🌟 🌟 🌟 🌟

Very Good

View All Reviews

FREQUENTLY ASKED QUESTIONS

How do I get this complete project on CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA? Simply click on the Download button above and follow the procedure stated.
I have a fresh topic that is not on your website. How do I go about it?
How fast can I get this complete project on CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA? Within 15 minutes if you want this exact project topic without adjustment
Is it a complete research project or just materials? It is a Complete Research Project i.e Chapters 1-5, Abstract, Table of Contents, Full References, Questionnaires / Secondary Data
What if I want to change the case study for CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA, What do i do? Chat with Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
How will I get my complete project? Your Complete Project Material will be sent to your Email Address in Ms Word document format
Can I get my Complete Project through WhatsApp? Yes! We can send your Complete Research Project to your WhatsApp Number
What if my Project Supervisor made some changes to a topic i picked from your website? Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
Do you assist students with Assignment and Project Proposal? Yes! Call Our Instant Help Desk Now: +234 813 292 6373 and you will be responded to immediately
What if i do not have any project topic idea at all? Smiles! We've Got You Covered. Chat with us on WhatsApp Now to Get Instant Help: +234 813 292 6373
How can i trust this site? We are well aware of fraudulent activities that have been happening on the internet. It is regrettable, but hopefully declining. However, we wish to reinstate to our esteemed clients that we are genuine and duly registered with the Corporate Affairs Commission as "PRIMEDGE TECHNOLOGY". This site runs on Secure Sockets Layer (SSL), therefore all transactions on this site are HIGHLY secure and safe!