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PROBLEMS AND PROSPECTS OF EXTENDING INSURANCE SERVICES TO THE RURAL AREAS

ABSTRACT

The interest to write in this particular topic “Problems and Prospect of Extending Insurance Services to the rural areas” grow out of the present significant roles of insurance industry in extending service to the rural areas. The researcher discovered that the problems facing the extension of the service to the rural area by the industry is poverty, illiteracy and geographical locations. However, the objectives was to examine whether insurance companies extends service to the rural areas or not and if not, to identify the problems and prospects in providing insurance service to the rural areas. The scope of the study was limited to Oba in Anambra state as yardstick to other rural areas in Nigeria and leadway Assistance Co. Ltd to represent other insurance companies due to lack of time. Therefore, data interpretation gave the following findings that insurance industry should provide services to the rural dwellers that apathy and ignorance for insurance service hinder the extension of service to the rural people. This findings also recommended that all the insurance companies should start extending services to the rural areas and also assist in providing social economic activities

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF STUDY

In today’s modern society, the need for extending insurance services to the rural areas by the insurance industry is of a great important. The insurance industries which part of financial institution exist for the purpose of indemnifying an insured in the case of any loss occurrence. Furthermore, the insurance industry in Nigeria and has not been accepted by its people as to take its rightful place in the nation’s economy.

The importance of the provision of insurance services has been recognized in modern Nigeria, through the various products offered by insurance firms, which are life assurance policies that is classified into individual life assurance, group life assurance and pension, and health insurance business while general insurance business like fire, marine, motor insurance business etc are offered to the consumers of insurance products who are individuals, social clubs, unions association etc.

However, products offered to these groups/ person(s) are for protection against losses incurred by them and keeping them in business. Similarly, it is a fact that the major problem facing the growth and development of the industry in Nigeria today is ignorance an apathy for insurance services in the country. For this purpose, business concerns which is also very peculiar to the rural dwellers who are not easily accessible due to geographical factors and lack of infrastructural facilities in the rural areas of the country.

Hence, the rural dwellers are mostly engaged in small medium scale activities such as subsistence forming, fishing, palm wine tapping, hunting e.t.c. which they may find difficult to buy insurance protection for their benefits against losses that might arise in the course of their daily activities.

Thus, poverty and high rate of illiteracy which is a real factor limiting against the development and growth of the industry in the rural area. In the essence, the industry should do well to solve the inherent difficulties faced by the rural dwellers in finding ways and means of taking insurance services to them at affordable prices(premium) increase their performance, efficiency and profitability by embarking on awareness campaigns and creating of good wills.  Similarly, new products should be developed to suit their needs so as to attack and stimulate participation from the rural dwellers and to settle claims as at and when due with equity, modesty and quick response without prejudice.

1.1  STATEMENT OF THE PROBLEMS

The following are the statement of the problems:

Rural areas do not know what is insurance; talk of insuring  their risk. Poverty and high rate of illiteracy which is a real factor against the development and growth of the industry in the rural areas, lack of trained personnel lead to the unavailability of trained personnel who would work in local areas where the prospective insured dwells. Lack of adequate infrastructure lead to the absence of transportation and communication, also affect the extension of insurance services to the rural dwellers.

Ignorance and apathy to insurance services also bring about the high level of ignorance even among the so-called educated class and the meaning of insurance which is yet to be comprehended and by extension to the rural dwellers has affected the demand for insurance.

1.2     OBJECTIVES OF THE STUDY

The objective of the study is to evaluate the performance of the Nigerian Insurance Industry in the extension of insurance services to the rural areas. The main objective of this work is to:

ü To find out whether the insurance companies extend services to the rural areas or not.

üTo find out why the insurance industry has not been accepted by the rural dwellers.

üTo evaluate the causative factors of these problems and to provide possible solutions.

üTo determine whether geographical factors and lack of infrastructural facilities affect the location of insurance companies in the rural areas.

üTo find out the reason for lack of insurance culture and to offer strategies for developing insurance culture in the rural environments.

üTo make useful recommendations based on the finding and then give possible solution to it.

ü 

1.3     RESEARCH QUESTIONS

In the cost of this research, certain research questions were generated to guide the researchers in their findings.

-Apathy and ignorance for insurance services hinder the provision of insurance services to the rural areas.

-Special packages at affordable price (premium) would attract participation from rural dwellers.

-  Poverty and illiteracy limit factors against the development and growth of the industry in the rural areas.

Geographical factors and lack of infrastructural facilities limit the extension of insurance services to the rural areas.

-Prompt payments of claims encourage the acceptance of insurance services by the rural dwellers.

1.4     RESEARCH OF HYPOTHESIS

The following hypotheses from the frame

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